Iceberg Virus

For those who doubted that an Iceberg could sink a ship, the coronavirus is the entry ticket for the new Titanic.

Gathered in the same boat, brands in the fashion industry had to withdraw from the scene, others have already sunk and are far from reaching the surface again, while the big ones are there optimistic and ready to feed thousands of consumers in the next collections.

China and Italy are the two largest manufacturers in the fashion industry, brands develop and collect raw materials in Italy and export to China for final manufacture. As the two points most affected by the coronavirus are time to rethink about overproduction.

In a nutshell, Financial Times is the developer of the Tibi brand, Amy Smilovic says; (We will probably use many Buttons in the next collections), after not receiving some Zipers made in China.

There is no longer any consumption energy, most certainly fashion cannot stop at all and this break opened the door for the fashion entertainment format to become even more collective and creative despite social distance.

Have you heard of #Pillowchallenge? is one of the high social impact rashtags, bloggers, actresses and ordinary people sharing the same idea and ideal of fashion.

Time to rethink our consumption and the speed at which we want things.