- ENOUGH WITH WHITE!
- GRUPO LOUISE&LOUIS

- 12 de jun. de 2019
- 2 min de leitura

In the middle of the Middle Ages the Bronze was rejected by society, especially by women, who wore gloves, long sleeves and hats to protect themselves from the much-feared solar rays. At this time only field and crop workers had brown skin, which meant socio-economic disadvantage.
Women use absurd treatments like; leeches on the face to drain the facial blood, indigo paint to emphasize the appearance of the veins of the cervix and bring a sense of transparency of the skin.
More was there in 1923 that the color gained visibility.
The West stopped and followed the trend that gained momentum and life through the French fashion designer Coco Chanel, as soon as it was seen aboard a yacht on the way to Cannes.
What was grumpy turned Hit and took care of a whole population that saw the tan not only as a synonym of health but also once again as Status of wealth, after all in modern times who has time to take a little sun and enjoy a good Drink?
- In the 70's, the first cosmetics and lotions emerged that promised to solve the problem with the sun, so that the summer color would not dry out of the house and it was not long before the trend of bikinis and swimsuits took over the major American magazines, new methods and products have emerged leaving everyone with the face of Hollywood. Jet bronzing, Pills among others.
From that moment on, the specialists on duty announced the thousand and one malfunctions of this practice which put us at a risk as great as the exposure of the sun.
The tanning lamps used in tanning chambers mimic sunlight and provide an intense and concentrated dose of ultraviolet rays (98% UVA and 2% UVB).
- The bronze may even be worth it, but the skin care is worth more!
Take care.
.png)




Comentários