THE PERFECT COLAB

For a few years brands like Clinique and Vichy have been investing heavily in the production and refinement of vitamin C. The trend? Let us assume the role of understanding the purpose and benefits of the vitamin.

The laboratory-known ascorbic acid is a molecule used in the hydroxylation of various biochemical reactions in cells. Its main function is the hydroxylation of collagen, the fibrillar protein that gives resistance to the bones, teeth, tendons and walls of the blood vessels. In addition, it is a powerful antioxidant, being used to transform the reactive species of oxygen into inert forms. It is also used in the synthesis of some molecules that serve as hormones or neurotransmitters. In foodstuffs it is referred to by the number INS 300. With visible molecules A, B, D or b12.

It is important to note that vitamin C (ascorbic acid) is extremely unstable. It reacts with the oxygen in the air, with the light and even with the water. Once exposed, chemical reactions start to destroy it.

Therefore it is very important to know the manufacturer of the product purchased, some brands offer a very high percentage of vitamin in their labels, when in fact only a small amount is very well preserved until the encounter with the skin to obtain 100% of the vitamin and its benefits.

Vitamin C aims to combat the action of free radicals.

Free radicals? They are the substances that accelerate the aging of the skin, such as; Pollution, Stress, Solar Radiation, Cigarette, Alcohol, among other foods that we consume daily.

Benefits: Stimulation of the production of collagen which contributes to the cellular renewal, bringing firmness to the facial structure.

It uniforms the skin color in the long term, softens spots among others our beloved Glow.

Among its benefits in the long term we also find reduction of the fine lines of the face and potentiates the protection of the sunscreen.

Is this a true Colab between Mother Nature and Technology?